The Orange and the Dream of California takes a lively, literary, and extraordinarily visual look at the symbiotic and highly symbolic relationship between the Golden State and its “golden apple.” Untold thousands of adventurers and health-seekers came West in the late nineteenth and early twentieth century, lured by postcards of orange blossoms juxtaposed to snow-capped mountains. Orange juice became the way to start every day after Sunkist spread the word that drinking a California orange was not only as sweet and delicious as eating one, but held the promise of a healthy life. The orange became a symbol of everything California promised, and California became the center of the Orange Empire.

The Orange and the Dream of California by David Boule